GRAVES VALUE 
THEORY


Motivational drives -
Types of values that
motivate us

Standards
Criteria are standards with which we evaluate things. F.i. when you meet someone new, you may be using ‘honest’ as a criterion.

Values
Values
are very important criteria. ‘Honesty’ might be a value when you meet someone new. If they don’t seem very happy, you might not worry about it. But if they strike you as dishonest, you might think twice about meeting them again. So when you ask someone 

Meta Programs
Meta Programs are ways in which you handle your values. For instance: are you assuming people will be honest (matching) or are you assuming they will be dishonest (mismatching)?

Graves Drives
Graves Drives are a typology of criteria. In MindSonar we use them to make it easier to compare a value with other values. For example: is honesty about power for you (red drive)? Or is it about community (green drive)? 

Claire W. Graves
The American psychologist Graves theorized that there are eight value systems, which have evolved over the course of human history. He assumed that each value system flows from the previous one as a response to:
a. Ever more complex life circumstances
b. Problems with the previous value system.

Graves an Maslow
Graves was a professor of Psychology in the sixties and seventies of the 20th century at Union College in New York, the same university where Abraham Maslow taught at the time. Maslow was developing his motivation theory (the famous Pyramid of Needs), which shows the development of individual needs. The highest level of Maslow’s hierarchy, ‘self-actualization’, fit right in with the prevailing views of the seventies. Graves thought Maslow’s model did not offer a broad enough base for understanding man as a bio-psycho-social-cultural being. He assumed that human behaviour was not determined by individual needs alone, but by a combination of social, biological and psychological factors

MindSonar measures the extent to which someone’s criteria are associated with Graves Drives. We call this Graves categorisation: putting someone’s criteria (already formulated) into Graves categories. 

    • Purple Drive
      Criteria in that have to do primarily with security and safety. Other key words for this drive are: belonging, tradition, feeling at home, togetherness, and seniority.
    • Red Drive
      Criteria that relate primarily to power and respect—to getting respect in particular, but also to showing respect. Acting impulsively, quickly, and forcefully without thinking of the consequences. Other key words for this drive are: reputation, power, strength, honour, and courage.
    • Blue Drive
      Criteria that have to do primarily with order and security. Other key words for this drive are: discipline, reliability, duty, and control.
    • Orange Drive
      Criteria that that are associated primarily with competition and winning. Other key words for this drive are: success, achievement, results, progress, and influence.
    • Green Drive
      Criteria that have to do primarily with ideals and loyalty to the group. Other key words for this drive are: harmony, community, connectedness, love, social contact, and consensus.
    • Yellow Drive
      Criteria that have to do primarily with learning and independence. Other key words for this drive are: creativity, analysis, and personal growth.
    • Turquoise Drive
      Criteria primarily associated with the big picture and a holistic vision. Other key words for this drive are: responsibility for the earth as a whole, spirituality, balance, and integration.