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Mindset, feeling, 

action, results

Discovering how people think
MindSonar measures how people think. This always done for a certain context. MindSonar gives you a clear picture of someone's mindset. It measures 13 thinking style elements and seven motivational drives. When you understand somebody's mindset, you can adapt your communication to better reach them, help them change, match them to the right job, train them more easily, coach them, identify their strengths and weaknesses, and so on. And you can do this not only with individuals, but with teams and organisations as well.

Thinking, Feeling, Doing, Results
Mindset determines feelings and actions. Your mindset  shapes how you evaluate things, what you notice and what you miss. And that, in turn, determines what you do and the results you get. Basically, wherever people and results are important, MindSonar is a good tool.

Who Uses MindSonar?
MindSonar is used all over the world, mostly by consultants, coaches, team builders, HR-professionals and organisational developers. They use MindSonar in all kinds of organisations, varying from olympic sports teams to corporations.

Why is MindSonar the 'New Profiling'?
MindSonar is not a personality test. Older measurements like MBTI or DISK tell people what they are like,  always and everywhere. This has its merits (the certainty of 'knowing who you are') but it also has its downside. The concept of personality encourages people to lock themselves up in boxes. MindSonar assumes that you think differently in different situations. Hence our tag line: Because you are so much more...

Used by Professionals Only
MindSonar is offered exclusively through a network of certified MindSonar Professionals. This guarantees a good level of expertise. The combination of a refined measurement plus a trained expert gives MindSonar solutions their power.

Sample Graph
This is what a MindSonar profile looks like:


  • Looking at the top part of the graph, you see the sonar diagram (green sonar image) with the four most prominent thinking style elements and the three most prominent Graves drives.
  • On the top of the page on the right side, above the sonar diagram, you see the criteria and their opposites. This is literally what the respondent finds important.
  • Under the criteria (the colored circles) all the Graves Drives are shown. They are ordered from smallest to largest.
  • The bottom half of the diagram page (bar graph) shows the thinking style scores.
  • Under the thinking style bars there is a graph showing response times. Red bars indicate exceptionally long response times, green bars indicate relatively short response times.

“Those who have tried to develop instruments have based them on what people think, do or believe, which is not the proper base for assessment devices. They should be based not on what the person thinks but how he thinks”.

Dr. Clare W. Graves
Inventor of the categories used in Spiral Dynamics