Here in Europe, many of our colleagues are working hard to become GDPR compliant. The GDPR is the new European Privacy Law. Basically, this law gives people much more control over personal information that is being stored about them. Also, you have to give explicit permission for people to store your data.
Take, for instance, the famous ‘Download This Free E-Book’ forms. When you downloaded the e-book and gave them your e-mail address, you would then receive promotions from that company. This was, for most people, an implicit understanding: I trade my e-mail address for the book. But with the coming of the GDPR, this is no longer legal in Europe. You need explicit permission for the promotions. So this text would now read: ‘Subscribe to Our Newsletter and Get the E-Book for Free’. More explicit, more transparent.
Actually, I think this is a good thing. The law forces us to get things done that we should have gotten done years ago. So while I am absolutely not happy with all the work it entails, I am definitely happy with the privacy upgrade!
Of course the GDPR also has consequences for MindSonar Global and all MindSonar Professionals. We decided to not distinguish between Europeans and Non-Europeans in terms of privacy. I think right now, Europe has the strictest privacy laws and we want to grant that level of protection to everyone, no mater where they live.
And as always: suggestions ar welcome, go ahead and comment under this post.