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Case Report: Helping Label Apeel Recruit the Right People

July 8, 2023
Jaap Hollander

Label Apeel is a boutique label printing company. They were unhappy with their assessment tools and had recently lost an important employee. They were looking for a more granular and flexible tool.

A MindSonar Professional, using meta program concepts and motivational drives, asked the director about what was important to him in an employee. Between them, they built a benchmark profile of exactly what he needed from a person in that position. 

From there, they started looking at a number of different positions within the organisation and built profiles based on the current experts who were in those roles. They profiled the operations director, sales managers and account managers. This has allowed the company to recruit to specific roles as well as training people in those roles, so the company has a clear line of succession moving forward.

In refining the recruitment process, they developed a workflow to enable timely advertising, recruitment and profiling in this fast-paced, competitive market.

The bonus of using MindSonar, compared to other psychometrics assessments, in recruitment is that it can give the employer and line managers a communication template. This enables the line manager to understand and communicate with the employee using the employees activating language and thus build a strong relationship.

The MindSonar professional running this project was Ian Clarke (UK). Look him up in the Registry

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About the author 

Jaap Hollander

Psychologist, living in the Netherlands. Founded MindSonar in 1995. Directs MindSonar Global, which manages the ICT development, applications and the curriculum of the MS Certification Trainings. Working part time as a trainer, writer and coach as well as being an expressionist painter (artist name JAAPH, see jaaph.com). Has written 10 books on NLP and Provocative Coaching.

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