Standards
Let’s start with criterion. This is actually the broadest concept of the four.  Criteria are standards by which we evaluate things. When you meet someone new, you may be using ‘happy’ as a criterion for evaluating the other person. Do they look happy? Great! Do they look unhappy? Not so good.

Values
Values are criteria too, but they are very important criteria. ‘Honesty’ might be a value when you meet someone new. Sometimes these very important criteria are called ‘core values‘. If someone you meet doesn’t seem very happy, you may find that not so good, but even though happy is a criterion for you, you might not worry about it too much. But if they strike you as dishonest, you might think twice about meeting them again. There is a sliding scale between ‘Criterion’ on the one end and ‘Value’ on the other end. As a criterion becomes more and more important, at some point we call it a value. So when we ask ‘What do you find most important in this situation?’ we are asking you to give a value.

Meta Programs
Meta Programs are ways in which you handle your values. For instance: are you presupposing people will be honest (meta program: matching) or are you presupposing they will be dishonest (meta program: mismatching)?

Graves Drives
Graves Drives are a typology of criteria. In MindSonar we ask you to indicate, for each of your criteria, which Graves drives they are related to most. For example: is honesty about power for you (red drive)? Or is it about community (green drive)? If somebody else had ‘Openness’ as a value, would that be similar to honesty or not? We can’t know  from looking at the words ‘honesty’ and ‘openness’. But if we know that two people both categorise their (differently labeled) values in the same Graves Drive, we know that their values are similar.

Categorizing Criteria
The American psychologist Clare W. Graves theorized that there are eight value systems, which evolved over the course of human history. He assumed that each value system flows from the previous one as a response to:
a. Ever more complex life circumstances
b. Problems with the previous set of values.

MindSonar measures the extent to which your criteria are associated with seven of the eight Graves Drives. We call this ‘Graves categorisation’: putting your criteria (which you already described) into one or more Graves categories. This makes it possible to compare criteria between you and other people or between yourself in different situations.

Graves
Clare W. Graves was a professor of Psychology in the sixties and seventies of the 20th century at Union College in New York, the same university where Abraham Maslow taught at the time.

Maslow was developing his motivation theory (Maslow’s pyramid of needs), which shows the development of individual needs. The highest level of Maslow’s hierarchy, ‘self-actualization’, fit right in with the prevailing views of the seventies.

Graves thought this model did not offer a broad enough base for understanding man as a bio-psycho-social-cultural being. He assumed that human behaviour was not determined by individual needs alone, but by a combination of social, biological and psychological factors. Graves theorized that there are eight value systems which evolved over the course of the past 100,000 years of human history. Graves called these value systems ‘Levels of existence’.